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Fintech: Open Access research exploring new frontiers in financial technology

Strathprints makes available Open Access scholarly outputs by the Department of Accounting & Finance at Strathclyde. Particular research specialisms include financial risk management and investment strategies.

The Department also hosts the Centre for Financial Regulation and Innovation (CeFRI), demonstrating research expertise in fintech and capital markets. It also aims to provide a strategic link between academia, policy-makers, regulators and other financial industry participants.

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Marketing: An Introduction

Armstrong, G. and Kotler, P. and Harker, M.J. and Brennan, R. (2009) Marketing: An Introduction. Pearson Prentice-Hall, London. ISBN 9780273713951

Full text not available in this repository.

Abstract

The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original - amongst which are its clarity, coherency and authority - whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context.