Marketing: An Introduction

Armstrong, G. and Kotler, P. and Harker, M.J. and Brennan, R. (2009) Marketing: An Introduction. Pearson Prentice-Hall, London, Harlow, United Kingdom. ISBN 9780273713951

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Abstract

The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original - amongst which are its clarity, coherency and authority - whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context.

ORCID iDs

Armstrong, G., Kotler, P., Harker, M.J. ORCID logoORCID: https://orcid.org/0000-0002-5707-3775 and Brennan, R.;
  • Item type:Book
    ID code:15659
    Dates:
    Date
    Event
    2009
    Published
    Notes:First European Edition http://suprimo.lib.strath.ac.uk/primo_library/libweb/action/display.do?ct=display&doc=SUVOY793832&indx=1&vl(freeText0)=Introduction%20to%20Marketing%20AND%20armstrong&vl(69186824UI1)=all_items&fn=search&fctV=5977100&tab=local&fctN=facet_frbrgroupid&scp.scps=scope%3A(SU)&mode=Basic&dscnt=0&ct=search&cs=frb&vl(54032236UI0)=lsr02&dstmp=1266856937448&frbg=5977100&srt=date&indx=1&dum=true&vid=SUVU01
    Subjects:Social Sciences > Commerce
    Social Sciences > Commerce > Marketing. Distribution of products
    Social Sciences > Social Sciences (General)
    Department:Strathclyde Business School > Marketing
    Depositing user: Mrs Jan Whiteford
    Date deposited:22 Feb 2010 16:50
    Last modified:11 Nov 2024 15:39
    URI:https://strathprints.strath.ac.uk/id/eprint/15659
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