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Strathprints makes available scholarly Open Access content by scholars in the Departments of Mechanical & Aerospace Engineering, Electronic & Electrical Engineering, and Design, Manufacturing & Engineering Management -- all active in the areas of space systems engineering, space mechatronics, aerospace and astronautical engineering. This spans a wide variety of topics such as nano-satellites, self-assembling spacecraft, robotics, flightpath mechanics, orbital dynamics, trajectory design and optimization, autonomous navigation and planning -- and with almost all research outputs openly available through Strathprints.

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Group by: Publication Date | Item type | No Grouping
Jump to: 2021 | 2017 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2000 | 1999
Number of items: 14.

2021

Rathnayake, Dilan Tharindu (2021) Gen Y consumers' brand loyalty : a brand romance perspective. Marketing Intelligence and Planning. ISSN 0263-4503

2017

McLean, Graeme J. (2017) Investigating the online customer experience – a B2B perspective. Marketing Intelligence and Planning, 35 (5). pp. 657-672. ISSN 0263-4503

2009

Hassan, L.M. and Shiu, E.M.K. and Walsh, G. and Hastings, G. (2009) Help for a life without tobacco: a case study on demarketing across two levels. Marketing Intelligence and Planning, 27 (4). pp. 486-502. ISSN 0263-4503

Caemmerer, B. (2009) The planning and implementation of integrated marketing communications. Marketing Intelligence and Planning, 27 (4). pp. 524-538. ISSN 0263-4503

2008

Harker, M.J. and Thomas, M.J. and Crosier, K. and Brennan, R. (2008) Marketing intelligence and planning: past, present and future. Marketing Intelligence and Planning, 26 (1). pp. 7-10. ISSN 0263-4503

2007

Gounaris, Spiros and Chatzipanagioti, Kalliopi (2007) Measuring the effectiveness of marketing information systems: an empirically validated instrument. Marketing Intelligence and Planning, 25 (6). pp. 612-631. ISSN 0263-4503

2006

Stringfellow, Lindsay and Ennis, Sean and Brennan, Ross and Harker, Michael John (2006) Mind the gap: the relevance of marketing education to marketing practice. Marketing Intelligence and Planning, 24 (3). pp. 245-256. ISSN 0263-4503

2005

Gill, J. and Ibrahim, E.E.B. (2005) A positioning strategy for a tourist destination, based on analysis of customer's perceptions and satisfactions. Marketing Intelligence and Planning, 23 (2). pp. 172-188.

2004

Harker, M.J. (2004) Lenses and mirrors : the customer perspective on part-time marketers. Marketing Intelligence and Planning, 22 (6). pp. 663-672. ISSN 0263-4503

2003

Crosier, Keith and Gilmore, Charlotte and Grant, Ian C. (2003) Account planning: whose role is it anyway? Marketing Intelligence and Planning, 21 (7). pp. 462-472. ISSN 0263-4503

Erdogan, B. Zafer and Tagg, Stephen (2003) The advertising agency manager's response patterns to a mail survey and follow-ups. Marketing Intelligence and Planning, 21 (6). pp. 392-399. ISSN 0263-4503

Laskey, N. and Wilson, A.M. (2003) Internet based marketing research: a serious alternative to traditional research methods? Marketing Intelligence and Planning, 21 (2). pp. 79-84. ISSN 0263-4503

2000

Wilson, Alan (2000) The use of performance information in the management of service delivery. Marketing Intelligence and Planning, 18 (3). pp. 127-134. ISSN 0263-4503

1999

Harker, Michael John (1999) Relationship marketing defined? An examination of current relationship marketing definitions. Marketing Intelligence and Planning, 17 (1). pp. 13-20. ISSN 0263-4503

This list was generated on Tue Apr 20 21:57:37 2021 BST.