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Open Access research that power business decision making...

Strathprints makes available scholarly Open Access research by the Department of Management Science. This includes research that seeks to develop theory, solution methods and algorithms for confronting solving optimisation and predictive analytics problems arising from real-world situations, such as those arising in manufacturing, logistics, health and energy.

Management Science also explores the application of management science within healthcare organisations, the deployment of data analytics in the creation of risk-based decision support systems, and supply chain risk management.

Explore research outputs by Management Science -- or explore all of Strathclyde's Open Access research...

Browse by Journal or other publication

Group by: Publication Date | Item type | No Grouping
Jump to: 2021 | 2017 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2000 | 1999
Number of items: 14.

2021

Rathnayake, Dilan Tharindu (2021) Gen Y consumers' brand loyalty : a brand romance perspective. Marketing Intelligence and Planning. ISSN 0263-4503

2017

McLean, Graeme J. (2017) Investigating the online customer experience – a B2B perspective. Marketing Intelligence and Planning, 35 (5). pp. 657-672. ISSN 0263-4503

2009

Hassan, L.M. and Shiu, E.M.K. and Walsh, G. and Hastings, G. (2009) Help for a life without tobacco: a case study on demarketing across two levels. Marketing Intelligence and Planning, 27 (4). pp. 486-502. ISSN 0263-4503

Caemmerer, B. (2009) The planning and implementation of integrated marketing communications. Marketing Intelligence and Planning, 27 (4). pp. 524-538. ISSN 0263-4503

2008

Harker, M.J. and Thomas, M.J. and Crosier, K. and Brennan, R. (2008) Marketing intelligence and planning: past, present and future. Marketing Intelligence and Planning, 26 (1). pp. 7-10. ISSN 0263-4503

2007

Gounaris, Spiros and Chatzipanagioti, Kalliopi (2007) Measuring the effectiveness of marketing information systems: an empirically validated instrument. Marketing Intelligence and Planning, 25 (6). pp. 612-631. ISSN 0263-4503

2006

Stringfellow, Lindsay and Ennis, Sean and Brennan, Ross and Harker, Michael John (2006) Mind the gap: the relevance of marketing education to marketing practice. Marketing Intelligence and Planning, 24 (3). pp. 245-256. ISSN 0263-4503

2005

Gill, J. and Ibrahim, E.E.B. (2005) A positioning strategy for a tourist destination, based on analysis of customer's perceptions and satisfactions. Marketing Intelligence and Planning, 23 (2). pp. 172-188.

2004

Harker, M.J. (2004) Lenses and mirrors : the customer perspective on part-time marketers. Marketing Intelligence and Planning, 22 (6). pp. 663-672. ISSN 0263-4503

2003

Crosier, Keith and Gilmore, Charlotte and Grant, Ian C. (2003) Account planning: whose role is it anyway? Marketing Intelligence and Planning, 21 (7). pp. 462-472. ISSN 0263-4503

Erdogan, B. Zafer and Tagg, Stephen (2003) The advertising agency manager's response patterns to a mail survey and follow-ups. Marketing Intelligence and Planning, 21 (6). pp. 392-399. ISSN 0263-4503

Laskey, N. and Wilson, A.M. (2003) Internet based marketing research: a serious alternative to traditional research methods? Marketing Intelligence and Planning, 21 (2). pp. 79-84. ISSN 0263-4503

2000

Wilson, Alan (2000) The use of performance information in the management of service delivery. Marketing Intelligence and Planning, 18 (3). pp. 127-134. ISSN 0263-4503

1999

Harker, Michael John (1999) Relationship marketing defined? An examination of current relationship marketing definitions. Marketing Intelligence and Planning, 17 (1). pp. 13-20. ISSN 0263-4503

This list was generated on Tue Aug 3 22:52:47 2021 BST.