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Literary linguistics: Open Access research in English language

Strathprints makes available Open Access scholarly outputs by English Studies at Strathclyde. Particular research specialisms include literary linguistics, the study of literary texts using techniques drawn from linguistics and cognitive science.

The team also demonstrates research expertise in Renaissance studies, researching Renaissance literature, the history of ideas and language and cultural history. English hosts the Centre for Literature, Culture & Place which explores literature and its relationships with geography, space, landscape, travel, architecture, and the environment.

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Number of items: 13.

McLean, Graeme J. (2017) Investigating the online customer experience – a B2B perspective. Marketing Intelligence and Planning, 35 (5). pp. 657-672. ISSN 0263-4503

Hassan, L.M. and Shiu, E.M.K. and Walsh, G. and Hastings, G. (2009) Help for a life without tobacco: a case study on demarketing across two levels. Marketing Intelligence and Planning, 27 (4). pp. 486-502. ISSN 0263-4503

Caemmerer, B. (2009) The planning and implementation of integrated marketing communications. Marketing Intelligence and Planning, 27 (4). pp. 524-538. ISSN 0263-4503

Harker, M.J. and Thomas, M.J. and Crosier, K. and Brennan, R. (2008) Marketing intelligence and planning: past, present and future. Marketing Intelligence and Planning, 26 (1). pp. 7-10. ISSN 0263-4503

Gounaris, Spiros and Chatzipanagioti, Kalliopi (2007) Measuring the effectiveness of marketing information systems: an empirically validated instrument. Marketing Intelligence and Planning, 25 (6). pp. 612-631. ISSN 0263-4503

Stringfellow, Lindsay and Ennis, Sean and Brennan, Ross and Harker, Michael John (2006) Mind the gap: the relevance of marketing education to marketing practice. Marketing Intelligence and Planning, 24 (3). pp. 245-256. ISSN 0263-4503

Gill, J. and Ibrahim, E.E.B. (2005) A positioning strategy for a tourist destination, based on analysis of customer's perceptions and satisfactions. Marketing Intelligence and Planning, 23 (2). pp. 172-188.

Harker, M.J. (2004) Lenses and mirrors : the customer perspective on part-time marketers. Marketing Intelligence and Planning, 22 (6). pp. 663-672. ISSN 0263-4503

Crosier, Keith and Gilmore, Charlotte and Grant, Ian C. (2003) Account planning: whose role is it anyway? Marketing Intelligence and Planning, 21 (7). pp. 462-472. ISSN 0263-4503

Erdogan, B. Zafer and Tagg, Stephen (2003) The advertising agency manager's response patterns to a mail survey and follow-ups. Marketing Intelligence and Planning, 21 (6). pp. 392-399. ISSN 0263-4503

Laskey, N. and Wilson, A.M. (2003) Internet based marketing research: a serious alternative to traditional research methods? Marketing Intelligence and Planning, 21 (2). pp. 79-84. ISSN 0263-4503

Wilson, Alan (2000) The use of performance information in the management of service delivery. Marketing Intelligence and Planning, 18 (3). pp. 127-134. ISSN 0263-4503

Harker, Michael John (1999) Relationship marketing defined? An examination of current relationship marketing definitions. Marketing Intelligence and Planning, 17 (1). pp. 13-20. ISSN 0263-4503

This list was generated on Wed Dec 13 03:38:53 2017 GMT.