Dimensions of satisfaction in retail settings : a research note
Evanschitzky, Heiner and Iyer, Gopalkrishnan R. and Caemmerer, Barbara (2008) Dimensions of satisfaction in retail settings : a research note. Journal of Relationship Marketing, 7 (3). pp. 275-285. ISSN 1533-2667 (https://doi.org/10.1080/15332660802409621)
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Taking issue with the prevalent practice of measuring customer satisfaction with a single global measurement item, this article stresses the importance of measuring customer satisfaction through its underlying dimensions, especially in retail settings. Empirical results of a survey of 351 consumers demonstrate that (a) consumer satisfaction with retail stores has 6 key dimensions, (b) the suggested dimensions of retail satisfaction predict overall satisfaction, and (c) the dimensions of retail satisfaction have a greater effect on overall satisfaction than SERVQUAL dimensions. However, the predictive power of the dimensions of retail satisfaction is still fairly low. Implications for retail management as well as academic research are outlined.
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Item type: Article ID code: 9434 Dates: DateEvent31 October 2008PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 15 Mar 2010 14:57 Last modified: 25 Oct 2024 06:43 URI: https://strathprints.strath.ac.uk/id/eprint/9434