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Open Access research with a European policy impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

Explore research outputs by the European Policies Research Centre...

Market based organizational learning, dynamic, and substantive capabilities : an integrative framework

Ali, S. and Peters, L.D. and He, Hong-Wei and Lettice, F. (2010) Market based organizational learning, dynamic, and substantive capabilities : an integrative framework. Journal of Strategic Marketing, 18 (5). pp. 363-377. ISSN 0965-254X

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Abstract

This paper aims to contribute to our understanding of the antecedents to sustainable competitive advantage by integrating insights from the perspectives of both marketing and strategic management. This approach is innovative because it focuses on synergistic insights from different management fields, and contributes to our understanding of how firm performance may be affected, both directly and indirectly, by the marketing and learning orientations of the firm, as well as by the capabilities it develops as a result of the learning processes informed by these orientations. To achieve this aim we start by reviewing the literature in the fields of both marketing and strategic management to examine the current trends, limitations and commonalities between these fields. We then propose a conceptual model and propositions that can help link these two fields into an integrative framework. Our model portrays both direct and mediated effects, and highlights the mediating role of learning processes in understanding how marketing and learning orientations might influence a firm's dynamic and substantive capabilities.