The saliency and significance of generic identity : an exploratory study of UK building societies

He, Hong-Wei and Balmer, John (2005) The saliency and significance of generic identity : an exploratory study of UK building societies. International Journal of Bank Marketing, 23 (4). pp. 334-348. ISSN 0265-2323

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Abstract

The purpose of this paper is to investigate empirically the salience, and significance, of generic identity (industry-wide identity) within the British Building Society Movement.

Author(s):He, Hong-Wei and Balmer, John
Item type:Article
ID code:44847
Keywords:building societies, corporate identity, generic identity, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:13 Sep 2013 13:36
Last modified:03 Jan 2019 13:49
URI:https://strathprints.strath.ac.uk/id/eprint/44847
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