The saliency and significance of generic identity : an exploratory study of UK building societies

He, Hong-Wei and Balmer, John (2005) The saliency and significance of generic identity : an exploratory study of UK building societies. International Journal of Bank Marketing, 23 (4). pp. 334-348. ISSN 0265-2323 (https://doi.org/10.1108/02652320510603951)

Abstract

The purpose of this paper is to investigate empirically the salience, and significance, of generic identity (industry-wide identity) within the British Building Society Movement.

ORCID iDs

He, Hong-Wei ORCID: https://orcid.org/0000-0002-6329-7329

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• Item metadata

  Item type:	Article
  ID code:	44847
  Dates:	Date Event 2005 Published
  Keywords:	building societies, corporate identity, generic identity, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Sep 2013 13:36
  Last modified:	19 Mar 2023 03:51
  URI:	https://strathprints.strath.ac.uk/id/eprint/44847