The saliency and significance of generic identity : an exploratory study of UK building societies
He, Hong-Wei and Balmer, John (2005) The saliency and significance of generic identity : an exploratory study of UK building societies. International Journal of Bank Marketing, 23 (4). pp. 334-348. ISSN 0265-2323
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Abstract
The purpose of this paper is to investigate empirically the salience, and significance, of generic identity (industry-wide identity) within the British Building Society Movement.
Creators(s): |
He, Hong-Wei ![]() | Item type: | Article |
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ID code: | 44847 |
Keywords: | building societies, corporate identity, generic identity, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 13 Sep 2013 13:36 |
Last modified: | 20 Jan 2021 20:50 |
URI: | https://strathprints.strath.ac.uk/id/eprint/44847 |
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