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2008
Mukherjee, A. and He, Hong-Wei (2008) Company identity and marketing : an integrative framework. Journal of Marketing Theory and Practice, 16 (2). pp. 111-125. ISSN 1069-6679
The Department of Architecture reflects the multi and trans-disciplinary nature of architecture and urbanism, focussing on real-world problems. This includes the work of the Urban Design Studies Unit (UDSU), which is pioneering 'urban morphometrics', harnessing spatial data science, urban geo-data processing, and machine learning approaches to better understand cities, their form, functions and impact, with the ultimate goal of making them more resilient.
Explore some of this Open Access research from the Departments of Architecture.
Mukherjee, A. and He, Hong-Wei (2008) Company identity and marketing : an integrative framework. Journal of Marketing Theory and Practice, 16 (2). pp. 111-125. ISSN 1069-6679