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Mukherjee, A. and He, Hong-Wei (2008) Company identity and marketing : an integrative framework. Journal of Marketing Theory and Practice, 16 (2). pp. 111-125. ISSN 1069-6679
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Mukherjee, A. and He, Hong-Wei (2008) Company identity and marketing : an integrative framework. Journal of Marketing Theory and Practice, 16 (2). pp. 111-125. ISSN 1069-6679