Modelling in marketing : explicating subjective knowledge

Jones, Sue and Eden, Colin (1981) Modelling in marketing : explicating subjective knowledge. European Journal of Marketing, 15 (7). pp. 3-11. ISSN 0309-0566 (https://doi.org/10.1108/EUM0000000004885)

Abstract

Considers definitions of issues, stating that they derive from the schemata of beliefs, values and attitudes with which an individual construes events, providing subjective knowledge and experience. Looks at the problems which subjective knowledge presents for the management science consultant in providing a correct “model” for his/her client. Suggests that, if such a model where developed correctly, the individual who benefit in being able to learn more about their organizational world.

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• Item metadata

  Item type:	Article
  ID code:	43620
  Dates:	Date Event 1981 Published
  Keywords:	modelling in marketing, subjective knowledge, subjective knowledge and experience, management science consultant, modelling, organizational world, Management. Industrial Management, Marketing
  Subjects:	Social Sciences > Industries. Land use. Labor > Management. Industrial Management
  Department:	Strathclyde Business School > Strategy and Organisation
  Depositing user:	Pure Administrator
  Date deposited:	26 Apr 2013 10:17
  Last modified:	19 Mar 2021 03:46
  URI:	https://strathprints.strath.ac.uk/id/eprint/43620