Modelling in marketing : explicating subjective knowledge
Jones, Sue and Eden, Colin (1981) Modelling in marketing : explicating subjective knowledge. European Journal of Marketing, 15 (7). pp. 3-11. ISSN 0309-0566
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Abstract
Considers definitions of issues, stating that they derive from the schemata of beliefs, values and attitudes with which an individual construes events, providing subjective knowledge and experience. Looks at the problems which subjective knowledge presents for the management science consultant in providing a correct “model” for his/her client. Suggests that, if such a model where developed correctly, the individual who benefit in being able to learn more about their organizational world.
Creators(s): | Jones, Sue and Eden, Colin; | Item type: | Article |
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ID code: | 43620 |
Keywords: | modelling in marketing, subjective knowledge, subjective knowledge and experience, management science consultant, modelling, organizational world, Management. Industrial Management, Marketing |
Subjects: | Social Sciences > Industries. Land use. Labor > Management. Industrial Management |
Department: | Strathclyde Business School > Strategy and Organisation |
Depositing user: | Pure Administrator |
Date deposited: | 26 Apr 2013 10:17 |
Last modified: | 20 Jan 2021 20:40 |
URI: | https://strathprints.strath.ac.uk/id/eprint/43620 |
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