Modelling in marketing : explicating subjective knowledge

Jones, Sue and Eden, Colin (1981) Modelling in marketing : explicating subjective knowledge. European Journal of Marketing, 15 (7). pp. 3-11. ISSN 0309-0566

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Official URL: https://doi.org/10.1108/EUM0000000004885

Abstract

Considers definitions of issues, stating that they derive from the schemata of beliefs, values and attitudes with which an individual construes events, providing subjective knowledge and experience. Looks at the problems which subjective knowledge presents for the management science consultant in providing a correct “model” for his/her client. Suggests that, if such a model where developed correctly, the individual who benefit in being able to learn more about their organizational world.

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Item metadata

Item type:	Article
ID code:	43620
Dates:	Date Event 1981 Published
Keywords:	modelling in marketing, subjective knowledge, subjective knowledge and experience, management science consultant, modelling, organizational world, Management. Industrial Management, Marketing
Subjects:	Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Department:	Strathclyde Business School > Strategy and Organisation
Depositing user:	Pure Administrator
Date deposited:	26 Apr 2013 10:17
Last modified:	19 Mar 2021 03:46
URI:	https://strathprints.strath.ac.uk/id/eprint/43620

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