Relationship development in international retail franchising : case study evidence from the UK fashion sector

Doherty, Anne Marie and Alexander, Nicholas (2004) Relationship development in international retail franchising : case study evidence from the UK fashion sector. European Journal of Marketing, 38 (9/10). pp. 1215-1235. ISSN 0309-0566

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Creators(s): Doherty, Anne Marie ORCID logoORCID: https://orcid.org/0000-0002-5480-814X and Alexander, Nicholas;
Item type:Article
ID code:44896
Keywords:relationship development, retail franchising, international, case study, international marketing, united kingdom, franchising, relationship marketing, fashion industry, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:17 Sep 2013 13:55
Last modified:20 Jan 2021 20:51
URI:https://strathprints.strath.ac.uk/id/eprint/44896
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