Relationship development in international retail franchising : case study evidence from the UK fashion sector

Doherty, Anne Marie and Alexander, Nicholas (2004) Relationship development in international retail franchising : case study evidence from the UK fashion sector. European Journal of Marketing, 38 (9/10). pp. 1215-1235. ISSN 0309-0566 (https://doi.org/10.1108/03090560410548942)

ORCID iDs

Doherty, Anne Marie ORCID: https://orcid.org/0000-0002-5480-814X

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  Item type:	Article
  ID code:	44896
  Dates:	Date Event 2004 Published
  Keywords:	relationship development, retail franchising, international, case study, international marketing, united kingdom, franchising, relationship marketing, fashion industry, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	17 Sep 2013 13:55
  Last modified:	19 Mar 2023 03:51
  URI:	https://strathprints.strath.ac.uk/id/eprint/44896