Relationship development in international retail franchising : case study evidence from the UK fashion sector

Doherty, Anne Marie and Alexander, Nicholas (2004) Relationship development in international retail franchising : case study evidence from the UK fashion sector. European Journal of Marketing, 38 (9/10). pp. 1215-1235. ISSN 0309-0566

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Official URL: https://doi.org/10.1108/03090560410548942

Author(s):	Doherty, Anne Marie ORCID: https://orcid.org/0000-0002-5480-814X and Alexander, Nicholas
Item type:	Article
ID code:	44896
Keywords:	relationship development, retail franchising, international, case study, international marketing, united kingdom, franchising, relationship marketing, fashion industry, Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	17 Sep 2013 13:55
Last modified:	15 Jan 2020 07:01
URI:	https://strathprints.strath.ac.uk/id/eprint/44896
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