Relationship development in international retail franchising : case study evidence from the UK fashion sector
Doherty, Anne Marie and Alexander, Nicholas (2004) Relationship development in international retail franchising : case study evidence from the UK fashion sector. European Journal of Marketing, 38 (9/10). pp. 1215-1235. ISSN 0309-0566
Full text not available in this repository.Request a copy from the Strathclyde authorOfficial URL: https://doi.org/10.1108/03090560410548942
Creators(s): |
Doherty, Anne Marie ![]() | Item type: | Article |
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ID code: | 44896 |
Keywords: | relationship development, retail franchising, international, case study, international marketing, united kingdom, franchising, relationship marketing, fashion industry, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 17 Sep 2013 13:55 |
Last modified: | 20 Jan 2021 20:51 |
URI: | https://strathprints.strath.ac.uk/id/eprint/44896 |
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