Browse by Journal or other publication
Article
Lee, Zoe and Sianne, Gordon-Wilson and Davies, Iain and Pring, Cara (2023) Communicating about sustainability in fashion : a construal level theory approach. European Journal of Marketing. ISSN 0309-0566
Banister, Emma and Hamilton, Kathy and Piacentini, Maria and Abboud, Liliane and Allison, Seamus and Bruce, Helen and Hein, Wendy and Higgins, Leighanne and Hoyland, Charlotte and Nairn, Agnes and Parry, Sara and Tonner, Andrea, CRIS Collective (2023) Let there be a "We" : introducing an ethics of collective academic care. European Journal of Marketing, 57 (10). pp. 2838-2859. ISSN 0309-0566
Nwoba, Arinze and Mogaji, Emmanuel and Zahoor, Nadia and Donbesuur, Francis and Alam, Gazi Mahabubul (2022) Obesity, family units, and social marketing intervention : evidence from Nigeria. European Journal of Marketing, 56 (11). pp. 2892-2927. ISSN 0309-0566
Logan-McFarlane, Ashleigh and Hamilton, Kathy and Hewer, Paul (2022) Putting passion to work : passionate labour in the fashion blogosphere. European Journal of Marketing, 56 (4). pp. 1210-1231. ISSN 0309-0566
Doherty, Anne Marie and Kerrigan, Finola and Belk, Russell W. (2020) Thought leadership in marketing theory and method. European Journal of Marketing, 54 (11). pp. 2645-2649. 1. ISSN 0309-0566
Oats, Caroline and Davies, Iain (2020) Seeking sustainable futures in marketing and consumer research. European Journal of Marketing, 54 (11). pp. 2911-2939. ISSN 0309-0566
Karampela, Maria and Lacka, Ewelina and McLean, Graeme (2020) "Just be there" : Social media presence, interactivity, and responsiveness, and their impact on B2B relationships. European Journal of Marketing, 54 (6). pp. 1281-1303. ISSN 0309-0566
Gounaris, Spiros and Boukis, Achilles and Chryssochoidis, George (2020) Internal market orientation adoption and new service development (NSD) : gearing up the internal performance of NSD teams. European Journal of Marketing, 54 (7). pp. 1641-1674. ISSN 0309-0566
Mukendi, Amira and Davies, Iain and Glozer, Sarah and McDonagh, Pierre (2020) Sustainable fashion : current and future research directions. European Journal of Marketing, 54 (11). pp. 2873-2909. ISSN 0309-0566
Nazifi, Amin and El-Manstrly, Dahlia and Gelbrich, Katja (2019) Customers' reactions to different organizational tactics in a service termination context. European Journal of Marketing, 54 (1). pp. 26-48. ISSN 0309-0566
Yani-de-Soriano, Mirella and Hanel, Paul and Vazquez Carrasco, Rosario and Cambra-Fierro, Jesus and Wilson, Alan and Centeno, Edgar (2019) Investigating the role of customers' perceptions of employee effort and justice in service recovery : a cross-cultural perspective. European Journal of Marketing, 53 (4). pp. 708-732. ISSN 0309-0566
Hamilton, Kathleen and Alexander, Matthew (2017) Spatial, temporal and social dimensions of a ‘destination-in-motion’. European Journal of Marketing, 51 (11/12). pp. 2101-2117. ISSN 0309-0566
Alexander, Matthew and Hamilton, Kathy (2016) Recapturing place identification through community heritage marketing. European Journal of Marketing, 50 (7/8). pp. 1118-1136. ISSN 0309-0566
Davies, Iain Andrew and Gutsche, Sabrina (2016) Consumer motivations for mainstream "ethical" consumption. European Journal of Marketing, 50 (7-8). pp. 1326-1347. ISSN 0309-0566
He, Hongwei and Zhu, Weichun and Gouran, Dennis and Kolo, Olivia (2016) Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment. European Journal of Marketing, 50 (1/2). pp. 236-259. ISSN 0309-0566
He, Hongwei and Wang, Weiyue and Zhu, Weichun and Harris, LLoyd (2015) Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation. European Journal of Marketing, 49 (11/12). ISSN 0309-0566
Doherty, Anne Marie and Chen, Xiaomin and Alexander, Nicholas (2014) The franchise relationship in China : agency and institutional theory perspectives. European Journal of Marketing, 48 (9/10). pp. 1664-1689. ISSN 0309-0566
Hamilton, Kathy and Wagner, Beverly A. (2014) Commercialised nostalgia : staging consumer experiences in small businesses. European Journal of Marketing, 48 (5/6). pp. 813-832. ISSN 0309-0566
He, Hong-Wei and Balmer, John (2013) A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective. European Journal of Marketing, 47 (3/4). pp. 401-430. ISSN 0309-0566
Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2012) The service elimination decision-making during the service life cycle : some pilot empirical evidence. European Journal of Marketing, 46 (6). pp. 844-874. ISSN 0309-0566
He, Hong-Wei (2012) Corporate identity anchors : a managerial cognition perspective. European Journal of Marketing, 46 (5). pp. 609-625. ISSN 0309-0566
Demirbag, Mehmet and Sahadev, Sunil and Kaynak, Erdener and Akgul, Aziz (2012) Modeling quality commitment in service organizations : an empirical study. European Journal of Marketing, 46 (6). pp. 790-810. ISSN 0309-0566
Grant, Ian and McLeod, Charlotte and Shaw, E. (2011) Conflict and advertising planning : consequences of networking for advertising planning. European Journal of Marketing, 46 (1-2). 73 - 91. ISSN 0309-0566
Punjaisri, K. and Wilson, A.M. (2011) Internal branding process : key mechanisms, outcomes and moderating factors. European Journal of Marketing, 45 (9/10). pp. 1521-1537. ISSN 0309-0566
Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Andrews, C. and Hastings, G. (2010) Segmentation in social marketing : insights from the European Union's multi-country, anti-smoking campaign. European Journal of Marketing, 44 (7/8). pp. 1140-1164. ISSN 0309-0566
Walsh, G. and Mitchell, V.W. (2010) The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction. European Journal of Marketing, 44 (6). pp. 838-859. ISSN 0309-0566
Hamilton, K.L. and Hassan, L.M. (2010) Self-concept, emotions and consumer coping : smoking across Europe. European Journal of Marketing, 44 (7/8). pp. 1101-1120. ISSN 0309-0566
Gounaris, Spiros and Vassilikopoulou, Katerina and Chatzipanagiotou, Kalliopi C. (2010) Internal-market orientation : a misconceived aspect of marketing theory. European Journal of Marketing, 44 (11/12). pp. 1667-1699. ISSN 0309-0566
He, Hong-Wei and Li, Y. (2010) Consumer evaluation of technology-based vertical brand extension. European Journal of Marketing, 44 (9-10). pp. 1366-1383. ISSN 0309-0566
Moore, Christopher and Doherty, Anne Marie and Doyle, Stephen (2010) Flagship stores as a market entry method : perspectives from luxury fashion retailing. European Journal of Marketing, 44 (1/2). pp. 139-161. ISSN 0309-0566
Walsh, G. and Wunderlich, M. and Evanschitzky, H. (2008) Analysis of moderator variables: investigating the customer satisfaction-loyalty link. European Journal of Marketing, 42 (9/10). pp. 977-1004. ISSN 0309-0566
He, Hong-Wei (2008) Corporate identity/strategy interface : implications for corporate level marketing. European Journal of Marketing, 42 (1-2). pp. 10-15. ISSN 0309-0566
Paliwoda, S.J. and Marinova, S. (2007) The marketing challenges within the enlarged single European market. European Journal of Marketing, 41 (3-4). pp. 233-244. ISSN 0309-0566
Downey, Hilary and Hamilton, Kathy L. and Catterall, Miriam (2007) Researching vulnerability: What about the researcher? European Journal of Marketing, 41 (7/8). pp. 734-739. ISSN 0309-0566
He, Hong-Wei and Balmer, J. (2007) Identity studies : multiple perspectives and implications for corporate-level marketing. European Journal of Marketing, 41 (7/8). pp. 765-785. ISSN 0309-0566
Newholm, T. and Laing, A. and Hogg, G.M. (2006) Assumed empowerment: Consuming services in the knowledge economy. European Journal of Marketing, 40 (9-10). pp. 944-1012. ISSN 0309-0566
Doherty, Anne Marie and Alexander, Nicholas (2006) Power and control in international retail franchising. European Journal of Marketing, 40 (11/12). pp. 1292-1316. ISSN 0309-0566
Dinnie, K.J. and Hogg, G.M. (2005) Nation branding: meeting the challenge of encapsulation. European Journal of Marketing.
Avlonitis, George and Idounas, Kostis and Gounaris, Spiros (2005) Pricing objectives over the service life cycle : some empirical evidence. European Journal of Marketing, 39 (5/6). pp. 696-714. ISSN 0309-0566
Gounaris, Spiros and Avlonitis, George and Papastathopoulou, Paulina (2004) Managing the firms’ behaviour through market orientation development. European Journal of Marketing, 38 (11/12). pp. 1481-1508. ISSN 0309-0566
Doherty, Anne Marie (2004) Fashion marketing - building the research agenda. European Journal of Marketing, 38 (7 spec). pp. 744-748. ISSN 0309-0566
Doherty, Anne Marie and Alexander, Nicholas (2004) Relationship development in international retail franchising : case study evidence from the UK fashion sector. European Journal of Marketing, 38 (9/10). pp. 1215-1235. ISSN 0309-0566
Shaw, D. and Shiu, E.M.K. (2003) Ethics in consumer choice: a multivariate modelling approach. European Journal of Marketing, 37 (10). pp. 1485-1498. ISSN 0309-0566
Foxhall, G. and Laing, S.A. and Lewis, B. and Hogg, G.M. (2002) Predicting a diverse future: Directions and issues in the marketing of services. European Journal of Marketing, 36 (4). pp. 479-494. ISSN 0309-0566
Wilson, Alan M. (2001) Understanding organisational culture and the implications for corporate marketing. European Journal of Marketing, 35 (3/4). pp. 353-367. ISSN 0309-0566
Ibeh, K.I.N. and Young, S. (2001) Exporting as an entrepreneurial act - an empirical study of Nigerian firms. European Journal of Marketing, 35 (5). pp. 566-586. ISSN 0309-0566
Jones, Sue and Eden, Colin (1981) Modelling in marketing : explicating subjective knowledge. European Journal of Marketing, 15 (7). pp. 3-11. ISSN 0309-0566
Review
Jafari, Aliakbar (2013) Book Review: 'The principles of Islamic marketing' by Baker Ahmad Alserhan. [Review]
Jafari, Aliakbar (2013) Book Review: ‘Proper Islamic Consumption: Shopping among the Malays in Modern Malaysia’ by Johan Fischer. [Review]