Fashion marketing - building the research agenda

Doherty, Anne Marie (2004) Fashion marketing - building the research agenda. European Journal of Marketing, 38 (7 spec). pp. 744-748. ISSN 0309-0566

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Abstract

Anne Marie Doherty provides the guest editorial to this special issue on fashion marketing and building the research agenda

ORCID iDs

Doherty, Anne Marie ORCID logoORCID: https://orcid.org/0000-0002-5480-814X;