Strathprints makes available scholarly Open Access content by researchers within the Department of Computer & Information Sciences working as part of the Strathclyde iSchool Research Group (SiRG). The SiRG specialises in understanding how people search for information and explores interactive search tools that support their information seeking and retrieval tasks. This research work also includes investigations into information behaviour, how users engage with information and the legal and ethical issues arising from information use.
Explore the Open Access research by the SiRG, or theDepartment of Computer & Information Sciences more generally. Or explore all of Strathclyde's Open Access research...
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Karampela, Maria and Tregear, Angela (2013) Investigating brand personality perceptions and preferences : the influence of values. In: Academy of Marketing Annual Conference 2013, 2013-07-08 - 2013-07-11.