Strathprints makes available scholarly Open Access content by researchers within the Department of Computer & Information Sciences working as part of the Strathclyde iSchool Research Group (SiRG). The SiRG specialises in understanding how people search for information and explores interactive search tools that support their information seeking and retrieval tasks. Research work also includes investigations into information engagement habits of users, particularly in the domains of digital health and social media.
Explore some of this Open Access research from the Departments of Computer & Information Sciences.
Karampela, Maria and Tregear, Angela (2013) Investigating brand personality perceptions and preferences : the influence of values. In: Academy of Marketing Annual Conference 2013, 2013-07-08 - 2013-07-11.
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