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2019
McLean, Graeme and Wilson, Alan (2019) Customer engagement with augmented reality mobile apps. In: 2019 Academy of Marketing Science Annual Conference, 2019-05-29 - 2019-05-31.
Marriott, Hannah and McLean, Graeme (2019) Developing the mUTAUT model – a mobile shopping perspective. In: 2019 Academy of Marketing Science Annual Conference, 2019-05-29 - 2019-05-31.