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Open Access research that better understands human-computer interaction...

Strathprints makes available scholarly Open Access content by researchers within the Department of Computer & Information Sciences working as part of the Strathclyde iSchool Research Group (SiRG). The SiRG specialises in understanding how people search for information and explores interactive search tools that support their information seeking and retrieval tasks. Research work also includes investigations into information engagement habits of users, particularly in the domains of digital health and social media.

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Jump to: 2019
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Osei-Frimpong, Kofi and McLean, Graeme and Famiyeh, Samuel (2019) Social media brand engagement practices : examining the role of consumer brand knowledge, social pressure, social relatedness, and brand trust. Information Technology & People. ISSN 0959-3845

This list was generated on Fri May 27 20:14:29 2022 BST.