Browse by Author or creator
Number of items: 2.
2023
Lehto, Sissi and Alexander, Matthew and McLean, Graeme and Jaakkola, Elina (2023) Exploring pre-purchase engagement in digital B2B settings. In: Naples Forum on Services 2023, 2023-06-06 - 2023-06-09, Italy.
2022
Lehto, Sissi and Alexander, Matthew and McLean, Graeme and Jaakkola, Elina (2022) Assessing the impact of marketing automation on customer engagement in B2B settings. In: 12th SERVSIG 2022, 2022-06-16 - 2022-06-18.
This list was generated on Sun Dec 22 05:21:32 2024 GMT.