Digital Marketing Fundamentals

McLean, Graeme (2019) Digital Marketing Fundamentals. Digi Marketing Edu, London. (https://www.digimarketingedu.com/)

Abstract

Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. In this 2nd edition, the text responds to developments and emerging technologies impacting marketers.

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• Item metadata

  Item type:	Book
  ID code:	71413
  Dates:	Date Event 1 July 2019 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	11 Feb 2020 09:08
  Last modified:	08 Apr 2024 14:59
  URI:	https://strathprints.strath.ac.uk/id/eprint/71413