Digital Marketing Fundamentals

McLean, Graeme (2019) Digital Marketing Fundamentals. Digi Marketing Edu, London. (

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Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. In this 2nd edition, the text responds to developments and emerging technologies impacting marketers.