Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective

McLean, Graeme and Barhorst, Jennifer B. and Shah, Esta and Mack, Rhonda (2019) Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective. In: Theory+Practice in Marketing Conference, 2019-05-16 - 2019-05-18, Columbia University.

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