Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective
McLean, Graeme and Barhorst, Jennifer B. and Shah, Esta and Mack, Rhonda (2019) Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective. In: Theory+Practice in Marketing Conference, 2019-05-16 - 2019-05-18, Columbia University.
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Item type: Conference or Workshop Item(Speech) ID code: 68024 Dates: DateEvent18 May 2019Published16 May 2019AcceptedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 23 May 2019 15:38 Last modified: 04 Aug 2024 00:44 URI: https://strathprints.strath.ac.uk/id/eprint/68024
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