Digital Marketing Fundamentals

McLean, Graeme (2018) Digital Marketing Fundamentals. Digi Marketing Edu, London. (

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Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. The online text is updated at least once yearly and responds to developments and emerging technologies impacting marketers.