Assessing marketing effectiveness - some preliminary results

Avlonitis, George and Kouremenos, Athanasios and Gounaris, Spiros (1994) Assessing marketing effectiveness - some preliminary results. In: 23rd Annual EMAC Conference, 1994-05-24.

Abstract

This paper looks at some preliminary results of assessing marketing effectiveness

ORCID iDs

Gounaris, Spiros ORCID: https://orcid.org/0000-0002-1328-8512

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45700
  Dates:	Date Event May 1994 Published
  Keywords:	marketing effectiveness, assessment, results, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	06 Nov 2013 13:26
  Last modified:	17 Jun 2021 01:46
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/45700