Assessing marketing effectiveness - some preliminary results

Avlonitis, George and Kouremenos, Athanasios and Gounaris, Spiros (1994) Assessing marketing effectiveness - some preliminary results. In: 23rd Annual EMAC Conference, 1994-05-24.

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Abstract

This paper looks at some preliminary results of assessing marketing effectiveness

Creators(s): Avlonitis, George, Kouremenos, Athanasios and Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512;
Item type:Conference or Workshop Item(Paper)
ID code:45700
Keywords:marketing effectiveness, assessment, results, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:06 Nov 2013 13:26
Last modified:16 Jun 2020 10:19
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URI:https://strathprints.strath.ac.uk/id/eprint/45700
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