Assessing marketing effectiveness - some preliminary results
Avlonitis, George and Kouremenos, Athanasios and Gounaris, Spiros (1994) Assessing marketing effectiveness - some preliminary results. In: 23rd Annual EMAC Conference, 1994-05-24.
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This paper looks at some preliminary results of assessing marketing effectiveness
| Author(s): | Avlonitis, George, Kouremenos, Athanasios and Gounaris, Spiros  ORCID: https://orcid.org/0000-0002-1328-8512 | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 45700 |
| Keywords: | marketing effectiveness, assessment, results, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 06 Nov 2013 13:26 |
| Last modified: | 08 Jan 2020 19:49 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/45700 |
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