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SIPBS is a major research centre in Scotland focusing on 'new medicines', 'better medicines' and 'better use of medicines'. This includes the exploration of nanoparticles and nanomedicines within the wider research agenda of bionanotechnology, in which the tools of nanotechnology are applied to solve biological problems. At SIPBS multidisciplinary approaches are also pursued to improve bioscience understanding of novel therapeutic targets with the aim of developing therapeutic interventions and the investigation, development and manufacture of drug substances and products.

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Strathprints

Assessing marketing effectiveness - some preliminary results

Avlonitis, George and Kouremenos, Athanasios and Gounaris, Spiros (1994) Assessing marketing effectiveness - some preliminary results. In: 23rd Annual EMAC Conference, 1994-05-24.

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Abstract

This paper looks at some preliminary results of assessing marketing effectiveness

Author(s):	Avlonitis, George, Kouremenos, Athanasios and Gounaris, Spiros
Item type:	Conference or Workshop Item(Paper)
ID code:	45700
Keywords:	marketing effectiveness, assessment, results, Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	06 Nov 2013 13:26
Last modified:	18 Jun 2019 00:48
Related URLs:	Organisation
URI:	https://strathprints.strath.ac.uk/id/eprint/45700
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