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1994
Avlonitis, George and Kouremenos, Athanasios and Gounaris, Spiros (1994) Assessing marketing effectiveness - some preliminary results. In: 23rd Annual EMAC Conference, 1994-05-24.
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Avlonitis, George and Kouremenos, Athanasios and Gounaris, Spiros (1994) Assessing marketing effectiveness - some preliminary results. In: 23rd Annual EMAC Conference, 1994-05-24.