Strathprints makes available scholarly Open Access content by researchers from the University of Strathclyde, spanning numerous disciplines across science, engineering, business, social sciences and humanties. 19-25 October 2020 is International Open Access Week, an annual global event to promote the need for, and benefits of, greater Open Access in scholarship. This not only encompasses greater openness of research publications like journal articles and conference papers, but also important outputs of the research process, such as data (e.g. Open Data).
At Strathclyde we are committed to progressing towards full Open Access by 2025. That is why close to 90% of all research is now made available Open Access, principally through Strathprints. Explore all of Strathclyde's Open Access research...
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Avlonitis, George and Kouremenos, Athanasios and Gounaris, Spiros (1994) Assessing marketing effectiveness - some preliminary results. In: 23rd Annual EMAC Conference, 1994-05-24.