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2020
Fehrer, Julia A. and Conduit, Jodie and Plewa, Carolin and Li, Loic Pengtao and Jaakkola, Elina and Alexander, Matthew (2020) Market shaping dynamics : interplay of actor engagement and institutional work. Journal of Business and Industrial Marketing. ISSN 0885-8624
Gounaris, Spiros (2020) Vesting B2B research with relevance and rigor through appropriate research questions and methods. [Review]
2016
Svennson, G. and Høgevold, Nils M. and Petzer, Danie and Padin, Carmen and Ferro, Carlos and Klopper, HB and Sosa Varela, Juan Carlos and Wagner, Beverly (2016) Framing stakeholder considerations and business sustainability efforts : a construct, its dimensions and items. Journal of Business and Industrial Marketing, 31 (2). pp. 287-300. ISSN 0885-8624
2001
Avlonitis, George and Gounaris, Spiros (2001) Market orientation development : a comparison of industrial vs. consumer goods companies. Journal of Business and Industrial Marketing, 16 (5). pp. 354-81.