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Διοίκηση Στρατηγικών Σχέσεων : Μάρκετινγκ και Πωλήσεις για Πελάτες Στρατηγικής Σημασίας

Gounaris, Spiros and Stathakopoulos, Vlasis (2006) Διοίκηση Στρατηγικών Σχέσεων : Μάρκετινγκ και Πωλήσεις για Πελάτες Στρατηγικής Σημασίας. Stamoulis, Athens. ISBN 9603516635

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Abstract

The first book in the Greek language with strategies, techniques and tools for proper selection and effective customer management strategic. Answers to questions of strategic planning, portfolio segmentation patronage of Key Account Manager (KAM), sales and management opposition compose a practical guide organizational policy and implementing Key Account.