Criteria for identifying key accounts and business performance - are they linked?

Gounaris, Spiros and Tzempelikos, Nektarios (2008) Criteria for identifying key accounts and business performance - are they linked? In: 37th EMAC Annual Conference 2008, 2008-06-03.

Abstract

This paper ask whether the criteria for identifying key accounts and business performance are linked

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45723
  Dates:	Date Event May 2008 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	06 Nov 2013 14:54
  Last modified:	09 Apr 2024 05:50
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/45723