An integrative model of new service performance : evidence from the Greek financial services market

Papastathopoulou, Paulina and Avlonitis, George and Gounaris, Spiros (2001) An integrative model of new service performance : evidence from the Greek financial services market. In: Biannual Conference of World Marketing Association, 2001-07-10.

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Abstract

This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market