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An integrative model of new service performance : evidence from the Greek financial services market

Papastathopoulou, Paulina and Avlonitis, George and Gounaris, Spiros (2001) An integrative model of new service performance : evidence from the Greek financial services market. In: Biannual Conference of World Marketing Association, 2001-07-10.

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Abstract

This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market

Item type:	Conference or Workshop Item (Paper)
ID code:	45706
Keywords:	integrative model, new service performance, financial services market, greek , Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	06 Nov 2013 13:51
Last modified:	19 Mar 2019 01:32
URI:	https://strathprints.strath.ac.uk/id/eprint/45706
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