An integrative model of new service performance : evidence from the Greek financial services market
Papastathopoulou, Paulina and Avlonitis, George and Gounaris, Spiros (2001) An integrative model of new service performance : evidence from the Greek financial services market. In: Biannual Conference of World Marketing Association, 2001-07-10.
Full text not available in this repository.Request a copy from the Strathclyde authorAbstract
This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market
Creators(s): |
Papastathopoulou, Paulina, Avlonitis, George and Gounaris, Spiros ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 45706 |
Keywords: | integrative model, new service performance, financial services market, greek , Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 06 Nov 2013 13:51 |
Last modified: | 17 Dec 2020 03:37 |
URI: | https://strathprints.strath.ac.uk/id/eprint/45706 |
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