Service elimination decision-making and the product life cycle model : project servdrop

Gounaris, Spiros and Papastathopoulou, Paulina and Avlonitis, George (2005) Service elimination decision-making and the product life cycle model : project servdrop. In: 12th Biannual Conference of World Marketing Association, 2005-07-05.

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Abstract

This paper looks at project servdrop and service elimination decision-making and the product life cycle model