An empirical investigation of the path from service blueprinting formality to perceived service quality

Gounaris, Spiros and Kostopoulos, Giannis (2008) An empirical investigation of the path from service blueprinting formality to perceived service quality. In: 17th Annual Conference of Services Marketing Excellence, 2008-09-26.

Full text not available in this repository.Request a copy from the Strathclyde author

Abstract

This paper provides an empirical investigation of the path from service blueprinting formality to perceived service quality