An empirical investigation of the path from service blueprinting formality to perceived service quality
Gounaris, Spiros and Kostopoulos, Giannis (2008) An empirical investigation of the path from service blueprinting formality to perceived service quality. In: 17th Annual Conference of Services Marketing Excellence, 2008-09-26.
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This paper provides an empirical investigation of the path from service blueprinting formality to perceived service quality
ORCID iDs
Gounaris, Spiros
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Item type: Conference or Workshop Item(Paper) ID code: 45724 Dates: DateEventOctober 2008PublishedKeywords: empirical investigation, perceived service quality, service blueprinting, formality , Marketing. Distribution of products, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 06 Nov 2013 14:57 Last modified: 18 Jan 2023 13:11 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/45724
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