Μάρκετινγκ υπηρεσιών

Gounaris, Spiros (2003) Μάρκετινγκ υπηρεσιών. Rosili. ISBN 9608574994

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Abstract

A concrete and comprehensive effort that sheds light on the intangible world of services. It deals with an area of Greek economy is in sharp upsurge and presents the basic concepts of marketing services. Analyze differences in products and services. The plethora of examples from the tourism, catering, healthcare, insurance, banking, utilities, etc., make it unique in its kind. Additional issues covered: - Marketing industrial services - Quality of service - Contact with customers and system service. 's book suitable for: -Students Universities & TEI -Students HPC IEK -executives.

Author(s):Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512
Item type:Book
ID code:45462
Keywords:services marketing, intangible services, customers, customer service, industrial marketing, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:29 Oct 2013 10:08
Last modified:01 Nov 2019 02:42
URI:https://strathprints.strath.ac.uk/id/eprint/45462
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