Μάρκετινγκ υπηρεσιών

Gounaris, Spiros (2003) Μάρκετινγκ υπηρεσιών. Rosili. ISBN 9608574994

Abstract

A concrete and comprehensive effort that sheds light on the intangible world of services. It deals with an area of Greek economy is in sharp upsurge and presents the basic concepts of marketing services. Analyze differences in products and services. The plethora of examples from the tourism, catering, healthcare, insurance, banking, utilities, etc., make it unique in its kind. Additional issues covered: - Marketing industrial services - Quality of service - Contact with customers and system service. 's book suitable for: -Students Universities & TEI -Students HPC IEK -executives.

ORCID iDs

Gounaris, Spiros ORCID: https://orcid.org/0000-0002-1328-8512

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• Item metadata

  Item type:	Book
  ID code:	45462
  Dates:	Date Event 2003 Published
  Keywords:	services marketing, intangible services, customers, customer service, industrial marketing, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	29 Oct 2013 10:08
  Last modified:	18 Jan 2023 11:52
  URI:	https://strathprints.strath.ac.uk/id/eprint/45462