Μάρκετινγκ υπηρεσιών
Gounaris, Spiros (2003) Μάρκετινγκ υπηρεσιών. Rosili. ISBN 9608574994
Full text not available in this repository.Abstract
A concrete and comprehensive effort that sheds light on the intangible world of services. It deals with an area of Greek economy is in sharp upsurge and presents the basic concepts of marketing services. Analyze differences in products and services. The plethora of examples from the tourism, catering, healthcare, insurance, banking, utilities, etc., make it unique in its kind. Additional issues covered: - Marketing industrial services - Quality of service - Contact with customers and system service. 's book suitable for: -Students Universities & TEI -Students HPC IEK -executives.
Creators(s): |
Gounaris, Spiros ![]() | Item type: | Book |
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ID code: | 45462 |
Keywords: | services marketing, intangible services, customers, customer service, industrial marketing, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 29 Oct 2013 10:08 |
Last modified: | 29 Oct 2020 08:35 |
URI: | https://strathprints.strath.ac.uk/id/eprint/45462 |
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