Market share and customer satisfaction : are they always related?

Gounaris, Spiros and Avlonitis, George and Kouremenos, Athanasios and Papavasileiou, Nikolaos and Papastathopoulou, Paulina (2001) Market share and customer satisfaction : are they always related? In: 30th Annual EMAC Conference, 2001-05-29.

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Abstract

This paper looks at market share and customer satisfaction and ask if they always related?

Creators(s): Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512, Avlonitis, George, Kouremenos, Athanasios, Papavasileiou, Nikolaos and Papastathopoulou, Paulina;
Item type:Conference or Workshop Item(Paper)
ID code:45708
Keywords:market share, customer satisfaction, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:06 Nov 2013 14:02
Last modified:13 May 2020 00:07
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URI:https://strathprints.strath.ac.uk/id/eprint/45708
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