Market share and customer satisfaction : are they always related?

Gounaris, Spiros and Avlonitis, George and Kouremenos, Athanasios and Papavasileiou, Nikolaos and Papastathopoulou, Paulina (2001) Market share and customer satisfaction : are they always related? In: 30th Annual EMAC Conference, 2001-05-29.

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Abstract

This paper looks at market share and customer satisfaction and ask if they always related?

Author(s):	Gounaris, Spiros, Avlonitis, George, Kouremenos, Athanasios, Papavasileiou, Nikolaos and Papastathopoulou, Paulina
Item type:	Conference or Workshop Item(Paper)
ID code:	45708
Keywords:	market share, customer satisfaction, Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	06 Nov 2013 14:02
Last modified:	14 May 2019 00:37
Related URLs:	Organisation
URI:	https://strathprints.strath.ac.uk/id/eprint/45708
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