Conceptualisation and empirical validation of key account management orientation

Tzempelikos, Nektarios and Gounaris, Spiros (2012) Conceptualisation and empirical validation of key account management orientation. In: European Marketing Academy (EMAC), 41st Annual Conference, 2012-05-22.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45583
  Dates:	Date Event 2012 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	04 Nov 2013 12:22
  Last modified:	09 Apr 2024 05:50
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/45583