Conceptualisation and empirical validation of key account management orientation

Tzempelikos, Nektarios and Gounaris, Spiros (2012) Conceptualisation and empirical validation of key account management orientation. In: European Marketing Academy (EMAC), 41st Annual Conference, 2012-05-22.

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Author(s):Tzempelikos, Nektarios and Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512
Item type:Conference or Workshop Item(Paper)
ID code:45583
Keywords:Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:04 Nov 2013 12:22
Last modified:08 Jan 2020 19:49
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URI:https://strathprints.strath.ac.uk/id/eprint/45583
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