Conceptualisation and empirical validation of key account management orientation

Tzempelikos, Nektarios and Gounaris, Spiros (2012) Conceptualisation and empirical validation of key account management orientation. In: European Marketing Academy (EMAC), 41st Annual Conference, 2012-05-22.

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ORCID iDs

Tzempelikos, Nektarios and Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512;