Conceptualisation and empirical validation of key account management orientation
Tzempelikos, Nektarios and Gounaris, Spiros (2012) Conceptualisation and empirical validation of key account management orientation. In: European Marketing Academy (EMAC), 41st Annual Conference, 2012-05-22.
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Tzempelikos, Nektarios and Gounaris, Spiros ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 45583 |
Keywords: | Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 04 Nov 2013 12:22 |
Last modified: | 29 Oct 2020 02:54 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/45583 |
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