Conceptualisation and empirical validation of key account management orientation
Tzempelikos, Nektarios and Gounaris, Spiros (2012) Conceptualisation and empirical validation of key account management orientation. In: European Marketing Academy (EMAC), 41st Annual Conference, 2012-05-22.
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Tzempelikos, Nektarios and Gounaris, Spiros
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Item type: Conference or Workshop Item(Paper) ID code: 45583 Dates: DateEvent2012PublishedKeywords: Marketing. Distribution of products, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 04 Nov 2013 12:22 Last modified: 18 Jan 2023 13:11 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/45583
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