Conceptualisation and empirical validation of key account management orientation
Tzempelikos, Nektarios and Gounaris, Spiros (2012) Conceptualisation and empirical validation of key account management orientation. In: European Marketing Academy (EMAC), 41st Annual Conference, 2012-05-22.
Full text not available in this repository.Request a copy from the Strathclyde author| Creators(s): |
Tzempelikos, Nektarios and Gounaris, Spiros  ORCID: https://orcid.org/0000-0002-1328-8512;
| Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 45583 |
| Keywords: | Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 04 Nov 2013 12:22 |
| Last modified: | 30 Apr 2020 03:01 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/45583 |
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