Company performance. Does marketing orientation matter?

Avlonitis, George and Gounaris, Spiros (1992) Company performance. Does marketing orientation matter? In: 21 Annual EMAC Conference, 1992-05-26.

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Abstract

This paper looks at company performance and asks does marketing orientation matter?

ORCID iDs

Avlonitis, George and Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512;