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Company performance. Does marketing orientation matter?

Avlonitis, George and Gounaris, Spiros (1992) Company performance. Does marketing orientation matter? In: 21 Annual EMAC Conference, 1992-05-26.

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Abstract

This paper looks at company performance and asks does marketing orientation matter?

Item type:	Conference or Workshop Item (Paper)
ID code:	41003
Keywords:	company performance, marketing orientation, Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	03 Sep 2012 13:29
Last modified:	13 Aug 2017 00:21
Related URLs:	Organisation
URI:	https://strathprints.strath.ac.uk/id/eprint/41003
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