Company performance. Does marketing orientation matter?
Avlonitis, George and Gounaris, Spiros (1992) Company performance. Does marketing orientation matter? In: 21 Annual EMAC Conference, 1992-05-26.
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This paper looks at company performance and asks does marketing orientation matter?
| Author(s): | Avlonitis, George and Gounaris, Spiros | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 41003 |
| Keywords: | company performance, marketing orientation, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 03 Sep 2012 13:29 |
| Last modified: | 12 May 2019 00:36 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/41003 |
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