Company performance. Does marketing orientation matter?
Avlonitis, George and Gounaris, Spiros (1992) Company performance. Does marketing orientation matter? In: 21 Annual EMAC Conference, 1992-05-26.
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This paper looks at company performance and asks does marketing orientation matter?
ORCID iDs
Avlonitis, George and Gounaris, Spiros
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Item type: Conference or Workshop Item(Paper) ID code: 41003 Dates: DateEvent1992PublishedKeywords: company performance, marketing orientation, Marketing. Distribution of products, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 03 Sep 2012 13:29 Last modified: 18 Jan 2023 13:09 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/41003
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