Company performance. Does marketing orientation matter?

Avlonitis, George and Gounaris, Spiros (1992) Company performance. Does marketing orientation matter? In: 21 Annual EMAC Conference, 1992-05-26.

Abstract

This paper looks at company performance and asks does marketing orientation matter?

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	41003
  Dates:	Date Event 1992 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	03 Sep 2012 13:29
  Last modified:	09 Apr 2024 05:42
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/41003