Key account management orientation and its implications : an empirical examination

Gounaris, Spiros and Tzempelikos, Nektarios (2008) Key account management orientation and its implications : an empirical examination. In: 2nd International Conference of the Global Sales Science Institute (GSSI), 2008-03-17 - 2008-03-17.

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Abstract

The purpose of this study is twofold: 1. Conceptualize and empirically validate a multidimensional approach of Key Account Management Orientation (KAMO) and 2. Explore potential influences on different dimensions of KAM effectiveness.

ORCID iDs

Gounaris, Spiros ORCID: https://orcid.org/0000-0002-1328-8512

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45722
  Dates:	Date Event 2008 Published
  Keywords:	key account management, orientation, implications, empirical examination, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	06 Nov 2013 14:52
  Last modified:	18 Jan 2023 13:11
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/45722