Key account management orientation and its implications : an empirical examination
Gounaris, Spiros and Tzempelikos, Nektarios (2008) Key account management orientation and its implications : an empirical examination. In: 2nd International Conference of the Global Sales Science Institute (GSSI), 2008-03-17 - 2008-03-17.
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Abstract
The purpose of this study is twofold: 1. Conceptualize and empirically validate a multidimensional approach of Key Account Management Orientation (KAMO) and 2. Explore potential influences on different dimensions of KAM effectiveness.
Creators(s): |
Gounaris, Spiros ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 45722 |
Keywords: | key account management, orientation, implications, empirical examination, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 06 Nov 2013 14:52 |
Last modified: | 11 Nov 2020 05:26 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/45722 |
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