An empirical investigation of the path from service blueprinting formality to service encounter effectiveness : some preliminary findings

Kostopoulos, Giannis and Gounaris, Spiros (2008) An empirical investigation of the path from service blueprinting formality to service encounter effectiveness : some preliminary findings. In: 37th EMAC Annual Conference 2008, 2008-06-03.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45618
  Dates:	Date Event 2008 Published
  Subjects:	Social Sciences > Commerce
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	04 Nov 2013 16:34
  Last modified:	09 Apr 2024 05:50
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/45618