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An empirical investigation of the path from service blueprinting formality to service encounter effectiveness : some preliminary findings

Kostopoulos, Giannis and Gounaris, Spiros (2008) An empirical investigation of the path from service blueprinting formality to service encounter effectiveness : some preliminary findings. In: 37th EMAC Annual Conference 2008, 2008-06-03.

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Item type:	Conference or Workshop Item (Paper)
ID code:	45618
Keywords:	Commerce, Business, Management and Accounting(all)
Subjects:	Social Sciences > Commerce
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	04 Nov 2013 16:34
Last modified:	04 Apr 2019 09:10
Related URLs:	Organisation
URI:	https://strathprints.strath.ac.uk/id/eprint/45618
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