Key account management effectiveness – a pilot relationship marketing perspective

Gounaris, Spiros and Tzempelikos, Nektarios (2007) Key account management effectiveness – a pilot relationship marketing perspective. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

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Abstract

This paper looks at key account management effectiveness – a pilot relationship marketing perspective