Exploring the relationship between task environment and market orientation adoption

Gounaris, Spiros and Avlonitis, George (2003) Exploring the relationship between task environment and market orientation adoption. In: 32nd Annual EMAC Conference, 2003-05-27.

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Abstract

This paper looks at the relationship between task environment and market orientation adoption

Creators(s): Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512 and Avlonitis, George;
Item type:Conference or Workshop Item(Paper)
ID code:45710
Keywords:task environment, market orientation , adoption, relationship, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:06 Nov 2013 14:16
Last modified:08 Jan 2020 19:49
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URI:https://strathprints.strath.ac.uk/id/eprint/45710
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