Exploring the relationship between task environment and market orientation adoption
Gounaris, Spiros and Avlonitis, George (2003) Exploring the relationship between task environment and market orientation adoption. In: 32nd Annual EMAC Conference, 2003-05-27.
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This paper looks at the relationship between task environment and market orientation adoption
| Author(s): | Gounaris, Spiros  ORCID: https://orcid.org/0000-0002-1328-8512 and Avlonitis, George | Item type: | Conference or Workshop Item(Paper) |
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| ID code: | 45710 |
| Keywords: | task environment, market orientation , adoption, relationship, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 06 Nov 2013 14:16 |
| Last modified: | 08 Jan 2020 19:49 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/45710 |
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