Unfolding the recipes for conflict resolution during the new service development effort

Gounaris, Spiros and Chatzipanagiotou, Kalliopi and Boukis, Achilleas and Perks, Helen (2016) Unfolding the recipes for conflict resolution during the new service development effort. Journal of Business Research, 69 (10). 4042–4055. ISSN 0148-2963

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    Abstract

    The management of conflicts that emerge during new service development (NSD) has escaped the attention of scholars. Yet differing conflict management styles (CMS) of team members and dynamics within the team create a complex managerial challenge. Additionally, the broader literature on conflict resolution shows contradictory findings preventing a clear roadmap for practitioner use when such conflicts emerge. This study draws on complexity theory and employs fuzzy set qualitative comparative analysis, drawing on data from 543 members of 116 NSD projects, to unravel conflict resolution recipes. The results reveal, in detail, the variety of causal patterns that explain the linkages between individual CMS, the dynamics of the team, and two critical conflict characteristics: conflict intensity and frequency. Implications for theory and practice are identified and discussed.

    ORCID iDs

    Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512, Chatzipanagiotou, Kalliopi, Boukis, Achilleas and Perks, Helen;
    • Item type:Article
      ID code:56467
      Dates:
      Date
      Event
      31 October 2016
      Published
      8 April 2016
      Published Online
      28 March 2016
      Accepted
      Keywords:conflict style, conflict resolution, new service development, qualitative comparative analysis, Marketing. Distribution of products, Marketing
      Subjects:Social Sciences > Commerce > Marketing. Distribution of products
      Department:Strathclyde Business School > Marketing
      Depositing user: Pure Administrator
      Date deposited:23 May 2016 10:54
      Last modified:01 Dec 2021 01:55
      Related URLs:
      URI:https://strathprints.strath.ac.uk/id/eprint/56467
    CORE (COnnecting REpositories)