Information and communication technologies’ adoption : scenarios for success and failure

Papastathopoulou, Paulina and Avlonitis, George and Gounaris, Spiros (2006) Information and communication technologies’ adoption : scenarios for success and failure. In: American Marketing Association Summer Conference, 2006-07-11.

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    Abstract

    Building on existing literature, this study identifies four different ICT adoption scenarios or conditions based on ICT adoption initiators, ICT adoption motivations, ICT characteristics, organizational environment, and competitive environment and ICT adoption outcomes