Information and communication technologies’ adoption : scenarios for success and failure
Papastathopoulou, Paulina and Avlonitis, George and Gounaris, Spiros (2006) Information and communication technologies’ adoption : scenarios for success and failure. In: American Marketing Association Summer Conference, 2006-07-11.
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Abstract
Building on existing literature, this study identifies four different ICT adoption scenarios or conditions based on ICT adoption initiators, ICT adoption motivations, ICT characteristics, organizational environment, and competitive environment and ICT adoption outcomes
Creators(s): |
Papastathopoulou, Paulina, Avlonitis, George and Gounaris, Spiros ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 45716 |
Keywords: | information and communication technologies, adoption, success, failure, ICT, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 06 Nov 2013 14:36 |
Last modified: | 20 Jan 2021 14:50 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/45716 |
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