Information and communication technologies’ adoption : scenarios for success and failure

Papastathopoulou, Paulina and Avlonitis, George and Gounaris, Spiros (2006) Information and communication technologies’ adoption : scenarios for success and failure. In: American Marketing Association Summer Conference, 2006-07-11.

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    Abstract

    Building on existing literature, this study identifies four different ICT adoption scenarios or conditions based on ICT adoption initiators, ICT adoption motivations, ICT characteristics, organizational environment, and competitive environment and ICT adoption outcomes

    Author(s):Papastathopoulou, Paulina, Avlonitis, George and Gounaris, Spiros
    Item type:Conference or Workshop Item(Paper)
    ID code:45716
    Keywords:information and communication technologies, adoption, success, failure, ICT, Marketing. Distribution of products, Marketing
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:06 Nov 2013 14:36
    Last modified:05 Jun 2019 04:58
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/45716
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