Modeling the relationship between customer perceived value, satisfaction, loyalty and behavioral intentions

Gounaris, Spiros (2006) Modeling the relationship between customer perceived value, satisfaction, loyalty and behavioral intentions. In: 35th Annual EMAC Conference, 2006-05-23.

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Abstract

This paper looks at modeling the relationship between customer perceived value, satisfaction, loyalty and behavioral intentions

Creators(s): Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512;
Item type:Conference or Workshop Item(Paper)
ID code:45714
Keywords:modeling, relationship, customer, perceived value, loyalty, behavioral intentions, satisfaction, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:06 Nov 2013 14:29
Last modified:06 Nov 2020 06:39
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URI:https://strathprints.strath.ac.uk/id/eprint/45714
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