Modeling the relationship between customer perceived value, satisfaction, loyalty and behavioral intentions
Gounaris, Spiros (2006) Modeling the relationship between customer perceived value, satisfaction, loyalty and behavioral intentions. In: 35th Annual EMAC Conference, 2006-05-23.
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This paper looks at modeling the relationship between customer perceived value, satisfaction, loyalty and behavioral intentions
| Author(s): | Gounaris, Spiros  ORCID: https://orcid.org/0000-0002-1328-8512 | Item type: | Conference or Workshop Item(Paper) |
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| ID code: | 45714 |
| Keywords: | modeling, relationship, customer, perceived value, loyalty, behavioral intentions, satisfaction, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 06 Nov 2013 14:29 |
| Last modified: | 08 Jan 2020 19:49 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/45714 |
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