What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?

Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2001) What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services? In: 30th Annual EMAC Conference, 2001-05-29.

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Abstract

This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?