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What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?

Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2001) What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services? In: 30th Annual EMAC Conference, 2001-05-29.

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Abstract

This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?

Item type:	Conference or Workshop Item(Paper)
ID code:	45707
Keywords:	success, new-to-the-market, me-too, retail financial services, Marketing. Distribution of products, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	06 Nov 2013 13:56
Last modified:	22 Mar 2019 01:29
URI:	https://strathprints.strath.ac.uk/id/eprint/45707
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