What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?
Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2001) What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services? In: 30th Annual EMAC Conference, 2001-05-29.
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This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?
Creators(s): |
Papastathopoulou, Paulina, Gounaris, Spiros ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 45707 |
Keywords: | success, new-to-the-market, me-too, retail financial services, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 06 Nov 2013 13:56 |
Last modified: | 18 Dec 2020 02:08 |
URI: | https://strathprints.strath.ac.uk/id/eprint/45707 |
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