What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?

Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2001) What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services? In: 30th Annual EMAC Conference, 2001-05-29.

Abstract

This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?

ORCID iDs

Gounaris, Spiros ORCID: https://orcid.org/0000-0002-1328-8512

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45707
  Dates:	Date Event May 2001 Published
  Keywords:	success, new-to-the-market, me-too, retail financial services, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	06 Nov 2013 13:56
  Last modified:	18 Jun 2021 01:11
  URI:	https://strathprints.strath.ac.uk/id/eprint/45707