What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?

Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2001) What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services? In: 30th Annual EMAC Conference, 2001-05-29.

Full text not available in this repository.Request a copy from the Strathclyde author

Abstract

This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?

ORCID iDs

Papastathopoulou, Paulina, Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512 and Avlonitis, George;