What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?
Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2001) What functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services? In: 30th Annual EMAC Conference, 2001-05-29.
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This paper looks at what functions influence the success of new-to-the-market vs. ‘me-too’ retail financial services?
| Author(s): | Papastathopoulou, Paulina, Gounaris, Spiros  ORCID: https://orcid.org/0000-0002-1328-8512 and Avlonitis, George | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 45707 |
| Keywords: | success, new-to-the-market, me-too, retail financial services, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 06 Nov 2013 13:56 |
| Last modified: | 08 Jan 2020 19:49 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/45707 |
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