Approaching key account management from a long-term perspective

Tzempelikos, Nektarios and Gounaris, Spiros (2013) Approaching key account management from a long-term perspective. Journal of Strategic Marketing, 21 (2). pp. 179-198. ISSN 0965-254X (https://doi.org/10.1080/0965254X.2012.752399)

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Abstract

The importance of Key Account Management (KAM) in building long-term relationships between suppliers and customers is widely recognized in the marketing literature. However, this relationship-oriented perspective of KAM lacks appropriate empirical examination. To fill this gap, the present study uses data from 304 personally administrated interviews to empirical examine Key Account Management Orientation (KAMO), a notion that integrates a set of values that a supplier should develop in order to manage effectively KAM relationships. Furthermore, the study examines how KAMO relates with company performance within a broader relationship marketing perspective. Academic as well as managerial implications are discussed.

ORCID iDs

Tzempelikos, Nektarios and Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512;
  • Item type:Article
    ID code:47678
    Dates:
    Date
    Event
    2013
    Published
    22 February 2013
    Published Online
    Keywords:key account management, relationship quality, key accounts, relationship marketing, Marketing. Distribution of products, Strategy and Management, Marketing
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:30 Apr 2014 09:00
    Last modified:21 May 2023 03:37
    URI:https://strathprints.strath.ac.uk/id/eprint/47678
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