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Measuring relationship marketing orientation as a higher order factor structure : evidence from b2b markets

Tzempelikos, Nektarios and Gounaris, Spiros (2010) Measuring relationship marketing orientation as a higher order factor structure : evidence from b2b markets. In: 39th EMAC Annual Conference 2010, 2010-05-25.

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Abstract

This paper looks at measuring relationship marketing orientation as a higher order factor structure and provides evidence from b2b markets