Measuring relationship marketing orientation as a higher order factor structure : evidence from b2b markets

Tzempelikos, Nektarios and Gounaris, Spiros (2010) Measuring relationship marketing orientation as a higher order factor structure : evidence from b2b markets. In: 39th EMAC Annual Conference 2010, 2010-05-25.

Abstract

This paper looks at measuring relationship marketing orientation as a higher order factor structure and provides evidence from b2b markets

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45738
  Dates:	Date Event June 2010 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	07 Nov 2013 09:26
  Last modified:	09 Apr 2024 05:50
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/45738