What does marketing orientation mean in practice? some empirical evidence

Avlonitis, George and Gounaris, Spiros and Papavasiliou, Nikolaos (1999) What does marketing orientation mean in practice? some empirical evidence. In: 28th Annual EMAC Conference, 1999-05-25.

[thumbnail of download.pdf]
Preview
PDF
download.pdf
Preprint

Download (89kB)| Preview

    Abstract

    This paper provides some empirical evidence as to what marketing orientation means in practice

    ORCID iDs

    Avlonitis, George, Gounaris, Spiros ORCID logoORCID: https://orcid.org/0000-0002-1328-8512 and Papavasiliou, Nikolaos;