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What does marketing orientation mean in practice? some empirical evidence

Avlonitis, George and Gounaris, Spiros and Papavasiliou, Nikolaos (1999) What does marketing orientation mean in practice? some empirical evidence. In: 28th Annual EMAC Conference, 1999-05-25.

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    Abstract

    This paper provides some empirical evidence as to what marketing orientation means in practice