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Article

Gounaris, Spiros and Koritos, Christos (2012) Adoption of technologically-based innovations : the neglected role of bounded rationality. Journal of Product Innovation Management, 29 (5). pp. 821-838. ISSN 0737-6782

Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2012) The service elimination decision-making during the service life cycle : some pilot empirical evidence. European Journal of Marketing, 46 (6). pp. 844-874. ISSN 0309-0566

Gounaris, Spiros and Koritos, Christos and Vassilikopoulou, Katerina (2010) Person–place congruency in the Internet Banking context. Journal of Business Research, 63 (9-10). pp. 943-949. ISSN 0148-2963

Gounaris, Spiros and Vassilikopoulou, Katerina and Chatzipanagiotou, Kalliopi C. (2010) Internal-market orientation : a misconceived aspect of marketing theory. European Journal of Marketing, 44 (11/12). pp. 1667-1699. ISSN 0309-0566

Gounaris, Spiros and Dimitriadis, Sergios and Stathakopoulos, Vlasis (2010) An examination of the effects of service quality and satisfaction on customers’ behavioral intentions in e-shopping. Journal of Services Marketing, 24 (2/3). pp. 142-156. ISSN 0887-6045

Gounaris, Spiros (2008) Antecedents of internal marketing practice: some preliminary empirical evidence. International Journal of Service Industry Management, 19 (3). pp. 400-434. ISSN 0956-4233

Gounaris, Spiros and Koritos, Christos (2008) Investigating the drivers of Internet banking adoption decision: a comparison of three alternative frameworks. International Journal of Bank Marketing, 26 (5). pp. 282-304. ISSN 0265-2323

Gounaris, Spiros and Koritos, Christos (2008) Using the extended innovation attributes framework and consumer personal characteristics as predictors of internet banking adoption. Journal of Financial Services Marketing, 13 (1). pp. 39-51. ISSN 1363-0539

Gounaris, Spiros (2008) The notion of internal market orientation and employee job satisfaction: some preliminary evidence. Journal of Services Marketing, 22 (1). pp. 68-90. ISSN 0887-6045

Gounaris, Spiros and Chatzipanagioti, Kalliopi (2007) Measuring the effectiveness of marketing information systems: an empirically validated instrument. Marketing Intelligence and Planning, 25 (6). pp. 612-631. ISSN 0263-4503

Gounaris, Spiros and Tzempelikos, Nektarios and Chatzipanagioti, Kalliopi (2007) The relationships of customer-perceived value, satisfaction, loyalty and behavioral intentions. Journal of Relationship Marketing, 6 (1). pp. 63-87. ISSN 1533-2667

Gounaris, Spiros (2006) Internal-market orientation and its measurement. Journal of Business Research, 59 (4). pp. 432-448. ISSN 0148-2963

Papastathopoulou, Paulina and Gounaris, Spiros and Avlonitis, George (2006) Successful new-to-the-market versus ‘me-too’ retail financial services : the influential role of marketing, sales, EDP/systems and operations. International Journal of Bank Marketing, 24 (1). pp. 53-70. ISSN 0265-2323

Gounaris, Spiros and Avlonitis, George and Papastathopoulou, Paulina (2006) Uncovering the keys to successful service elimination : project ServDrop. Journal of Services Marketing, 20 (1). pp. 24-36. ISSN 0887-6045

Gounaris, Spiros (2005) An alternative measure for assessing perceived quality of software house services. Service Industries Journal, 25 (6). pp. 803-823. ISSN 0264-2069

Gounaris, Spiros (2005) Trust and commitment influences on customer retention : insights from business-to-business services. Journal of Business Research, 58 (2). pp. 126-140. ISSN 0148-2963

Gounaris, Spiros and Dimitriadis, Sergios and Stathakopoulos, Vlasis (2005) Antecedents of perceived quality in the context of internet retail stores. Journal of Marketing Management, 21 (7/8). pp. 669-700. ISSN 0267-257X

Gounaris, Spiros (2005) Measuring service quality in B2B services : an evaluation of the SERVQUAL scale vis-à-vis the INDSERV scale. Journal of Services Marketing, 19 (6). pp. 421-435. ISSN 0887-6045

Avlonitis, George and Idounas, Kostis and Gounaris, Spiros (2005) Pricing objectives over the service life cycle : some empirical evidence. European Journal of Marketing, 39 (5/6). pp. 696-714. ISSN 0309-0566

Gounaris, Spiros and Stathakopoulos, Vlasis (2004) Antecedents and consequences of brand loyalty : an empirical study. Journal of Brand Management, 11 (4). pp. 283-306. ISSN 1350-231X

Gounaris, Spiros and Avlonitis, George and Papastathopoulou, Paulina (2004) Managing the firms’ behaviour through market orientation development. European Journal of Marketing, 38 (11/12). pp. 1481-1508. ISSN 0309-0566

Gounaris, Spiros and Stathakopoulos, Vlasis and Athanasopoulos, Andreas (2003) Antecedents to perceived service quality : an exploratory study in the banking sector. International Journal of Bank Marketing, 21 (4). pp. 168-190. ISSN 0265-2323

Gounaris, Spiros and Dimitriadis, Sergios (2003) Assessing service quality on the WEB : evidence from B2C portals. Journal of Services Marketing, 17 (5). pp. 529-548. ISSN 0887-6045

Gounaris, Spiros and Papastathopoulou, Paulina and Avlonitis, George (2003) Assessing the importance of the development activities for successful new services : does innovativeness matter? International Journal of Bank Marketing, 21 (5). pp. 266-279. ISSN 0265-2323

Gounaris, Spiros and Avlonitis, George and Kouremenos, Athanasios and Papavasiliou, Nikolaos (2002) Market share and customer satisfaction : what is the missing link? Journal of Euromarketing, 10 (4). pp. 61-82. ISSN 1049-6483

Gounaris, Spiros and Venetis, Karin (2002) Trust in industrial service relationships : behavioral consequences, antecedents and the moderating effect of the duration of the relationship. Journal of Services Marketing, 16 (7). pp. 636-655. ISSN 0887-6045

Avlonitis, George and Papastathopoulou, Paulina and Gounaris, Spiros (2001) An empirically based typology of product innovativeness for new financial services : success and failure scenarios. Journal of Product Innovation Management, 18 (5). pp. 324-341. ISSN 0737-6782

Athanasopoulos, Andreas and Gounaris, Spiros and Stathakopoulos, Vlasis (2001) Behavioural responses to customer satisfaction : an empirical study. European Journal of Marketing, 35 (5). pp. 687-707. ISSN 0309-0566

Avlonitis, George and Gounaris, Spiros (2001) Market orientation development : a comparison of industrial vs. consumer goods companies. Journal of Business and Industrial Marketing, 16 (5). pp. 354-81.

Avlonitis, George and Gounaris, Spiros (1999) Marketing orientation and its determinants : an empirical analysis. European Journal of Marketing, 33 (11/12). pp. 1003-37. ISSN 0309-0566

Avlonitis, George and Gounaris, Spiros (1997) Marketing orientation and company performance : a comparative study of industrial vs. consumer goods companies. Industrial Marketing Management, 26 (5). 385–402. ISSN 0019-8501

Conference or Workshop Item

Avlonitis, George and Gounaris, Spiros (1992) Company performance. Does marketing orientation matter? In: European Marketing Academy Conference (EMAC), 2004-05-18 - 2004-05-21, Murcia, Spain.