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Walsh, G. and Shiu, E. and Hassan, L. M. and Michaelidou, N. and Beatty, S. E. (2011) Emotions, store-environmental cues, store-choice criteria, and marketing outcomes. Journal of Business Research, 64 (7). pp. 737-744. ISSN 0148-2963

Shiu, E.M.K. and Walsh, G. and Hassan, L.M. and Shaw, D. (2011) Consumer uncertainty, revisited. Psychology and Marketing, 28 (6). pp. 584-607. ISSN 0742-6046

Shiu, E. and Pervan, S. J. and Bove, L. L. and Beatty, S. E. (2011) Reflections on discriminant validity : Reexamining the Bove et al. (2009) findings. Journal of Business Research, 64 (5). pp. 497-500. ISSN 0148-2963

Hassan, L.M. and Shiu, E.M.K. and Michaelidou, M. (2010) The influence of nutritional information on choice : the roles of temptations, conflict, and self control. Journal of Consumer Affairs, 44 (3). pp. 499-515. ISSN 0022-0078

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Andrews, C. and Hastings, G. (2010) Segmentation in social marketing : insights from the European Union's multi-country, anti-smoking campaign. European Journal of Marketing, 44 (7/8). pp. 1140-1164. ISSN 0309-0566

Walsh, G. and Beatty, S. and Shiu, E.M.K. (2009) The customer-based corporate reputation scale: replication and short form. Journal of Business Research, 62 (10). pp. 924-930. ISSN 0148-2963

Bove, L. and Pervan, S. and Beatty, S. and Shiu, E.M.K. (2009) Service worker role in encouraging customer organizational citizenship behaviors. Journal of Business Research, 62 (7). pp. 698-705. ISSN 0148-2963

Shiu, E.M.K. and Hassan, L.M. and Walsh, G. (2009) Demarketing tobacco through governmental policies - the 4Ps revisited. Journal of Business Research, 62. pp. 269-278. ISSN 0148-2963

Hassan, L.M. and Shiu, E.M.K. and Walsh, G. and Hastings, G. (2009) Help for a life without tobacco: a case study on demarketing across two levels. Marketing Intelligence and Planning, 27 (4). pp. 486-502. ISSN 0263-4503

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. (2009) I don't smoke, so I ain't have to listen? a cross-cultural exploration of the effects of antismoking messages on non-smokers' elaboration. In: 2009 AMA Winter Marketing Educators' Conference, 2009-02-20 - 2009-02-23.

Shiu, E.M.K. and Walsh, G. and Hassan, L.M. (2009) The consumer perceived value scale: replication, validation and development of a short scale. In: AMA (American Marketing Association) Conference, 2009-08-07 - 2009-08-10.

Walsh, G. and Shiu, E.M.K. and Hassan, L.M. and Michaelidou, N. and Beatty, S. (2009) The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes. In: To be assertained, 1900-01-01.

Carey, Lindsey and Shaw, Deidre and Shiu, Edward (2008) The impact of ethical concerns on family consumer decision-making. International Journal of Consumer Studies, 32 (5). pp. 553-560. ISSN 1470-6423

Walsh, G. and Hassan, L.M. and Shiu, E.M.K.; (2008) How do individual-level and country characteristics affect the intention to quit smoking? In: Winter Educators' Conference 2008. AMA Educators Proceedings, 19 . Curran Associates, Inc., New York, United States of America. ISBN 9781605603513

Hassan, L.M. and Shiu, E.M.K. and Thrasher, J. and Fong, G. and Hastings, G. (2008) Exploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3). pp. 263-274.

Shiu, E.M.K. and Hassan, L.M. and Walsh, G.; (2008) A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment. In: Winter Educators Conference 2008. Winter Educators Conference, 19 . Curran Associates, Inc., Austin Texas. ISBN 9781605603513

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Attitude, comprehension, and thinking as a basis for market segmentation in social marketing. In: To be assertained, 1900-01-01.

Hassan, L.M. and Shiu, E.M.K. (2007) Gender differences in low risk single-occasion drinking: an application of the theory of planned behaviour. International Journal of Consumer Studies, 31 (4). pp. 317-325. ISSN 1470-6423

Shaw, D. and Shiu, E.M.K. and Beckin, C. and Hassan, L. and Hogg, G. (2007) Intending to be ethical: An examination of consumer choice in sweatshop avoidance. Advances in Consumer Research, 34. pp. 31-38. ISSN 0098-9258

Hassan, L.M. and Walsh, G. and Shiu, E.M.K. and Hastings, G. and Harris, F. (2007) Modeling persuasion in social advertising: a study of responsible thinking in anti-smoking promotion in eight Eastern EU (European Union) member states. Journal of Advertising, 36 (2). ISSN 0091-3367

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Profiling the target audience of a social marketing campaign: a cluster analysis approach. In: To be assertained, 1900-01-01.

Thomson, J.A. and Shaw, D. and Shiu, Edward; Borghini, Stefania and McGrath, Mary Ann and Otnes, Cele, eds. (2007) An application of the extended model of goal directed behaviour within smoking cessation : an examination of the role of emotions. In: European advances in consumer research. European Advances in Consumer Research . Association for Consumer Research, Duluth, MN, pp. 73-79.

Keeling, D. and Shiu, E.M.K. and Newholm, T. and Laing, A. and Hogg, G.M.; (2007) A conceptual framework for understanding use of the internet for health related information. In: Expanding the Knowledge Economy: Issues, Applications, Case Studies, Part 1. IOS Press, pp. 495-504. ISBN 978-1-58603-801-4

Shiu, E.M.K. and Hassan, L.M. and Thomson, J.A. and Shaw, D. (2007) An empirical examination of the extended model of goal directed behaviour: assessing the role of behavioural desire. In: UNSPECIFIED.

Shiu, E.M.K. (2007) The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

Donnelly, Mike and Kerr, Neil J. and Rimmer, Russell and Shiu, Edward M. (2006) Assessing the quality of police services using SERVQUAL. Policing: An International Journal of Police Strategies and Management, 29 (1). pp. 92-105. ISSN 1363-951X

Donnelly, M. and Rimmer, R. and Shiu, E.M.K. (2006) Assessing service quality and satisfaction in police services using SERVQUAL. In: To be assertained, 1900-01-01.

Donnelly, M. and Rimmer, R. and Shiu, E.M.K. (2006) Assessing the quality of a local police service using SERVQUAL. In: 11th International Conference on ISO 9000 and TQM, TQM and Corporate Governance, 2006-04-10 - 2006-04-12.

Thomson, J.A. and Hassan, L.M. and Shiu, E.M.K. and Shaw, D. (2006) Enacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland. International Journal of Consumer Studies, 30 (3). pp. 256-270. ISSN 1470-6423

Shaw, Deirdre and Hogg, Gillian and Wilson, Elaine and Shiu, Edward and Hassan, Louise (2006) Fashion victim : the impact of fair trade concerns on clothing choice. Journal of Strategic Marketing, 14 (4). pp. 427-440. ISSN 0965-254X

Ozcaglar-Toulouse, N. and Shiu, E.M.K. and Shaw, D. (2006) In search of fair trade : ethical consumer decision-making in France. International Journal of Consumer Studies, 30 (5). pp. 502-514. ISSN 1470-6423

Laing, A. and Newholm, T. and Hogg, G.M. and Shiu, E.M.K. (2006) Regulating for satisfaction: patients, professionals and regulation in the information society. In: To be assertained, 1900-01-01.

Shiu, E.M.K. and Hassan, L.M. and Shaw, D. and Thomson, J.A. (2006) An application of the extended model of goal directed behaviour within social marketing: nicotine replacement therapy as a method of smoking cessation. In: To be assertained, 1900-01-01.

Shaw, D. and Shiu, E.M.K. and Bekin, C. and Hassan, L.M. and Hogg, G.M. and Wilson, E.M. (2006) An examination of the volitional stages in consumer decisions. In: To be assertained, 1900-01-01.

Ozcaglar-Toulouse, N. and Hassan, L.M. and Shiu, E.M.K. and Shaw, D.; (2005) Understanding ethical consumer decision-making: comparing and contrasting france and the UK. In: Marketing : Building Business, Shaping Society, 2005 Academy of Marketing Conference. Dublin Institute of Technology Faculty of Business, Dublin, Republic of Ireland. ISBN 1905824009

Thomson, J.A. and Shiu, E.M.K. and Shaw, D. (2005) Understanding smoking cessation: an application of the extended model of goal-directed behaviour. In: To be assertained, 1900-01-01.

Hogg, G. and Shaw, D. and Hassan, L.M. and Shiu, E.M.K. and Wilson, E.M.; (2004) Fashion victim: the impact of sweatshop concerns on clothing choice. In: Proceedings of the 33rd EMAC Conference: Worldwide Marketing? University of Murcia, Murcia, Spain. ISBN 8483714647

Shiu, E.M.K. and Hassan, L.M. and Shaw, D.; (2004) Modelling values in ethical consumer decision-making. In: Virtue in Marketing: Proceedings of the Academy of Marketing Conference. University of Gloucestershire Business School, Cheltenham, United Kingdom. ISBN 1861741480

Shaw, D. and Grehan, E. and Shiu, E.M.K. (2004) An exploration of values in ethical consumer decision making. Journal of Consumer Behaviour, 4 (3). pp. 185-201. ISSN 1472-0817

Shiu, E.M.K. and Hassan, L.M. (2003) Dodo or phoenix: the contribution of subjective well-being (SWB) and healthy lifestyle (HLS) to the theory of planned behaviour. In: 32nd EMAC Conference, 2003-05-20 - 2003-05-23.

Shaw, D. and Shiu, E.M.K. (2003) Ethics in consumer choice: a multivariate modelling approach. European Journal of Marketing, 37 (10). pp. 1485-1498. ISSN 0309-0566

Shaw, D. and Grehan, E. and Hassan, L.M. and Shiu, E.M.K.; Tynan, A.C., ed. (2002) Ethical consumer choice - an exploration of values. In: Academy of Marketing annual conference, University of Nottingham 2-5 July 2002. Academy of Marketing, Nottingham, United Kingdom. ISBN 0853581142

Donnelly, M. and McLelland, C. and Shiu, E.M.K.; Ho, S.K.M. and Dalrymple, J.F, eds. (2002) Two new instruments to assess the views of key stakeholder groups on the quality of delivery of home care services in Scotland. In: Change Management: proceedings of the 7th International Conference on ISO 9000 and TQM. Hong Kong Baptist University, 1034 -1041. ISBN 9628610767

Shaw, D. and Shiu, E.M.K. (2002) An assessment of ethical obligation and self-identity in ethical consumer decision-making: a structural equation modelling approach. International Journal of Consumer Studies, 26 (4). pp. 286-293. ISSN 1470-6423

Shiu, E.M.K. and Hassan, L.M.; (2002) A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour. In: Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference. University of Minho. ISBN 9728755007

Shaw, D. and Shiu, E.M.K. (2002) The role of ethical obligation and self-identity in ethical consumer choice. International Journal of Consumer Studies, 26 (2). pp. 109-116. ISSN 1470-6423

Vaughan, E. and Shiu, E.M.K. (2001) ARCHSECRET: a multi-item scale to measure service quality within the voluntary sector. International Journal of Nonprofit and Voluntary Sector Marketing, 6 (2). pp. 131-144.

Shaw, D. and Shiu, E.M.K. (2001) Using structural equation modelling to assess the role of ethical obligation and self-identity in the theory of planned behaviour. In: To Be Ascertained, 1900-01-01. (Unpublished)