A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment
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Shiu, E.M.K. and Hassan, L.M. and Walsh, G.; (2008) A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment. In: Winter Educators Conference 2008. Winter Educators Conference, 19 . Curran Associates, Inc., Austin Texas. ISBN 9781605603513
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This paper describes a conceptual model of antecedents and consequences of consumer uncertainty. The development is discussed and the model is critically assessed.
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Item type: Book Section ID code: 9406 Dates: DateEvent2008PublishedNotes: Also presented at: American Marketing Association Winter Marketing Educators' Conference, Austin Texas, 15-18 Feb 2008, Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 12 Mar 2010 12:04 Last modified: 11 Nov 2024 14:37 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/9406
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