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The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes

Walsh, G. and Shiu, E.M.K. and Hassan, L.M. and Michaelidou, N. and Beatty, S. (2009) The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes. In: To be assertained, 1900-01-01.

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Abstract

This paper examines the role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes.

Item type:	Conference or Workshop Item (Paper)
ID code:	9403
Notes:	AHR
Keywords:	emotion, store-environment cues, store-choice criteria, marketing outcomes, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	22 Mar 2010 14:44
Last modified:	13 Sep 2018 01:25
URI:	https://strathprints.strath.ac.uk/id/eprint/9403
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