The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes
Walsh, G. and Shiu, E.M.K. and Hassan, L.M. and Michaelidou, N. and Beatty, S. (2009) The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes. In: To be assertained, 1900-01-01.
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This paper examines the role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes.
| Creators(s): | Walsh, G., Shiu, E.M.K., Hassan, L.M., Michaelidou, N. and Beatty, S.; | Item type: | Conference or Workshop Item(Paper) |
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| ID code: | 9403 |
| Notes: | AHR |
| Keywords: | emotion, store-environment cues, store-choice criteria, marketing outcomes, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 22 Mar 2010 14:44 |
| Last modified: | 04 Dec 2020 02:52 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9403 |
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