Emotions, store-environmental cues, store-choice criteria, and marketing outcomes

Walsh, G. and Shiu, E. and Hassan, L. M. and Michaelidou, N. and Beatty, S. E. (2011) Emotions, store-environmental cues, store-choice criteria, and marketing outcomes. Journal of Business Research, 64 (7). pp. 737-744. ISSN 0148-2963

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Abstract

This study integrates extant research relating to store-related cognitions, customer emotions (arousal and pleasure), satisfaction, and loyalty into one framework. The researchers administer a survey to 274 customers in four coffee shops of a major chain. Using these data, the researchers test the hypotheses and model with structural equation modelling. The findings suggest that (a) store-related cognitions differentially affect emotions and customer outcomes (satisfaction and loyalty) and (b) the two emotions of arousal and pleasure differentially mediate the relationships between store-related cognitions and customer outcomes.

Author(s):Walsh, G., Shiu, E., Hassan, L. M., Michaelidou, N. and Beatty, S. E.
Item type:Article
ID code:40725
Keywords:emotions, price, quality, store-environmental cues, store-choice criteria, consumer satisfaction, dimensionality, loyalty, mediation, background music, shopping behavior, model, perceptions, satisfaction, customer satisfaction, consumption, marketing outcomes, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:03 Aug 2012 13:18
Last modified:24 Jan 2020 06:20
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URI:https://strathprints.strath.ac.uk/id/eprint/40725
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