The influence of nutritional information on choice : the roles of temptations, conflict, and self control

Hassan, L.M. and Shiu, E.M.K. and Michaelidou, M. (2010) The influence of nutritional information on choice : the roles of temptations, conflict, and self control. Journal of Consumer Affairs, 44 (3). pp. 499-515. ISSN 0022-0078

Abstract

This study investigated the impact of nutrition information on consumers' choice of a cake and examined the roles of key psychological decision factors. Based on a generalized linear model, results of an experiment on 299 female consumers in the United Kingdom showed that the presence of nutrition information in the form of Guideline Daily Amount (GDA) had a direct impact on food choice. GDA information had a moderating effect on the relationship between two psychological factors (conflict and self-control, but not temptation) and consumer choice. Temptation, conflict and self-control had direct effects on choice.

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  Item type:	Article
  ID code:	16048
  Dates:	Date Event October 2010 Published 8 September 2010 Published Online
  Keywords:	nutrition, conflict, self-control, marketing, consumer affairs, Marketing. Distribution of products, Social Sciences (General), Economics, Econometrics and Finance(all), Sociology and Political Science
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	25 Jan 2010 11:59
  Last modified:	20 Jan 2021 18:48
  Related URLs:	Scopus publication Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/16048