The influence of nutritional information on choice : the roles of temptations, conflict, and self control

Hassan, L.M. and Shiu, E.M.K. and Michaelidou, M. (2010) The influence of nutritional information on choice : the roles of temptations, conflict, and self control. Journal of Consumer Affairs, 44 (3). pp. 499-515. ISSN 0022-0078

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Abstract

This study investigated the impact of nutrition information on consumers' choice of a cake and examined the roles of key psychological decision factors. Based on a generalized linear model, results of an experiment on 299 female consumers in the United Kingdom showed that the presence of nutrition information in the form of Guideline Daily Amount (GDA) had a direct impact on food choice. GDA information had a moderating effect on the relationship between two psychological factors (conflict and self-control, but not temptation) and consumer choice. Temptation, conflict and self-control had direct effects on choice.

Author(s):Hassan, L.M., Shiu, E.M.K. and Michaelidou, M.
Item type:Article
ID code:16048
Keywords:nutrition, conflict, self-control, marketing, consumer affairs, Marketing. Distribution of products, Social Sciences (General), Economics, Econometrics and Finance(all), Sociology and Political Science
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department:Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date deposited:25 Jan 2010 11:59
Last modified:17 Jan 2020 04:45
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URI:https://strathprints.strath.ac.uk/id/eprint/16048
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